Biography — Christine Osazuwa

Founder, Measure of Music

 

Christine Osazuwa booked her first show at 15 and spent most of her adolescence deeply entrenched in the music industry from running street teams to making a music documentary. She went on to receive an undergraduate degree in Music Business, followed by an MBA in Marketing and a master’s in data science. She combined all her passions into roles consulting and working with various music startups, venues, festivals, radio stations and labels bridging the gap between music, tech & business.

Originally from Baltimore, Christine spent 2 years in Stockholm as Head of Data & Insights for Universal Music Sweden before calling London home while working as the Global Marketing Director for Data & Insights at Warner Music Group where she helped to develop WMG's global priorities. Upon leaving WMG, Christine joined as Strategy Director at Pollen, curating one-of-a-kind fan & artist-centric live music & travel experiences.

She was also the UK Director of shesaid.so, which serves the global community of women, gender minorities, and allies in the music industry. Currently, Christine is the Chief Strategy Officer of Shoobs where she is instrumental in helping develop the company's marketing & brand partnerships strategy while supporting organizers in executing experiential activations.

She’s also the founder of Measure of Music–part conference, part hackathon–to introduce others to the world of music & data while highlighting majority minority attendees and speakers.