APPLICATIONS CLOSED: 2025 TALENT DEVELOPMENT PROGRAM
Keychange is excited to be announcing our 2025 Talent Development Cohort, stay tuned!
Keychange U.S. Panel x WIM Summit 2025
WIM SUMMIT⚡️We had the honor of leading two incredible panels at the WIM Summit 2025! A huge thank you to the team at WIM for having us and to our inspiring Keychange U.S. innovators and other panelists who shared their insights on content creation, community building, and artist management. These conversations are vital to shaping the future of the music industry! More tips and takeaways coming soon.
HELP US REACH OUR FUNDRAISING GOAL!
Are you looking for an organization to support this year? Click the button below to contribute to our fundraising campaign. Every donation helps power the Keychange U.S. Talent Development Program and champion gender equity and inclusion in the music industry — we thank you for supporting our work in 2025 and beyond!
FINALE OF THE 2024 TALENT DEVELOPMENT PROGRAM
We recently wrapped up the 2024 Keychange U.S. Talent Development Program with two impactful days in Los Angeles at the jump.global summit! This inspiring conference brought together our incredible cohort of 25 women and gender-expansive artists and innovators from across the country to focus on community building, mental health & wellness, and championing gender equity and inclusion in music.
On the second evening, November 19, we celebrated with a finale showcase and mixer at Hotel Ziggy in West Hollywood, in partnership with We Found New Music and Showcase Daily. The event featured live performances by KCUS Artists Rachel Laven, Maisyn, and Ladibree. A heartfelt thanks to jump.global and all of our partners who supported this inspiring week.
Keychange U.S. Wins Music Bizzy Award
Photo credit: Jason Mallory, Event Coverage Nashville
Keychange U.S. is honored to have won the Agent of Change Award at the 2024 Bizzy Awards presented by Music Biz Association! The Agent of Change Award is dedicated to a company that exemplifies a commitment to diversity, equity and inclusion in their hiring practices, executive development, and promotion structure. Special thanks to the Music Biz community for the support and congratulations to all of the other finalists and other organizations doing inspiring work.
Keychange U.S. & Red Bull Records @ Indie Week
Join us on Wednesday, June 12 at 6 PM for a curated panel “A Conversation in Empowering the Next Generation of Leaders” with Red Bull Records featuring several of our new cohort members! Moderated by Janette Berrios (Symphonic Distribution).
Keychange U.S. Opening Meetup in NYC
Keychange U.S. launched the 2024 Keychange U.S. Talent Development Program on June 10 & 11 on the margins of A2IM’s Indie Week! Learn more about our inspiring cohort and stay up to date on our activities here.
Keychange U.S. & Joshua Tree Music Festival 2024
Keychange U.S. has partnered with Joshua Tree Music Festival and will be back in October! Join us in the desert on Friday, October 11 for live performances by Keychange U.S. 2024 Artists @eviejoymusic @ashnimusic and @pursermusic.
Keychange U.S. Announces 2024 Cohort
Keychange U.S. is thrilled to share the 2024 Cohort of women and gender expansive artists and innovators joining the Keychange U.S. Talent Development Program. Twenty Five participants were selected this year from Los Angeles, NYC, Nashville, Austin, and Atlanta and will partake in a six month long career development program in the form of meetups, networking, virtual professional development sessions, and showcase or speaking opportunities at partner conferences and festivals.
Keychange U.S. Artists at The Wavy Awards
Keychange U.S. Artists Piper Page and Medusa took the stage at the 2023 Wavy Awards in NYC. Piper gave an incredible live performance and Medusa presented the award for “Song For A Cause” and shared the Keychange U.S. mission and their experience in the Talent Development Program.
Keychange U.S. Attends Jump Global Summit
Keychange U.S. staff and cohort members attended the 2023 Jump Global Summit, a 2 day conference focused on wellness and personal development for music executives.
“Be the Change” 2023-2024 Survey Now Live
Calling all music creators and industry professionals! Our Founding Donors Tunecore and Believe have partnered with MIDiA to unveil the fourth installment of our annual BE THE CHANGE: Gender Equity in Music study! In order to gather meaningful data on a global scale, the survey is translated into 14 languages and approaches the topic through an intersectional lens. The study aims to explore their perspectives and challenges in-depth and help develop clear, actionable items with the goal of affecting change throughout the industry. Click the link below to take the survey, share your insights and be a part of the movement.
Keychange Innovators Speak at Mondo.NYC
Keychange U.S. Innovators took the stage for a panel at Mondo.NYC conference to speak about music tech and innovation. Moderated by Nicole Barsalona (President, Women In Music).
Official Launch Event for the Keychange U.S. Talent Development Program
Click here to read more about the official launch event for the Keychange U.S. Talent Development Program which brought together our inaugural cohort and guest speakers Madame Gandhi, Erika Montes, Britnee Foreman, and Wendy Parr at The Village Studios in Los Angeles.
Keychange U.S. Debuts Talent Development Program
Following its 2022 launch, the Keychange U.S. Talent Development Program will provide career development and mentorship opportunities to 25 participants from across the United States to further its mission of greater gender equity and inclusion within the music industry. Get to know them all!
KEYCHANGE U.S. OFFICIAL E-NEWSLETTER
Click the button below to view the Keychange U.S. e-newsletter for all of the latest updates, events, and news on our organization.
KEYCHANGE U.S. LAUNCHES OPEN CALL FOR 2023 TALENT DEVELOPMENT PROGRAM!
On Tuesday, May 16, 2023, Keychange U.S. announced the launch of the open call for the 2023 Talent Development Program for artists and innovators! To apply visit: www.keychangeus.com
Music Biz Becomes An Official Signatory of the Keychange Pledge
Portia Sabin (President, Music Biz) signed the Keychange Pledge for gender equity in front of 500 attendees at the 2023 Music Biz Brunch, sponsored by our Founding Donor, TuneCore!
TuneCore/Believe Release 2023 Be The Change Study: Gender Equality In Music Industry
In celebration of International Women’s Day, TuneCore and Believe unveil the third installment of their annual BE THE CHANGE: Gender Equality Study in conjunction with Luminate. The flagship study, which launched in 2021, continues to shed light on issues surrounding gender discrimination, bias and inequality within the music industry across all job functions, from artists and producers to managers and executives. This year’s edition of the study, with over 1,500 members of the music industry surveyed, is the most expansive yet, inclusive of feedback from participants representing a total of 109 different countries.
Keychange Shares Pledge Updates & Pledge Action Plan for Gender Balance in the Music Industry
Today, Keychange the pioneering international initiative for gender equity in the music industry, shares an update on the progress of the Keychange Pledge and reveals its Pledge Action Plan outlining next steps. Featuring feedback provided by more than 200 global pledge signatories over 5 years, the Pledge Action Plan has been created by Keychange based upon data analysis provided by Erasmus University Rotterdam. The action plan highlights progress made, challenges faced, and the next steps required for Keychange to continue its work in reaching gender equity in the music industry.
Cyber PR Blog
Ariel Hyatt, Founder of Cyber PR launched a new blog in honor of International Women's Day and invited 23 women leaders to contribute predictions for indie musicians and marketing trends in 2023. Our Program Manager, Andrea DaSilva, provided the prelude, highlighting the work of sister organizations in gender equity and music, noting that the industry will lose out if they do not recognize the impact of female-led businesses and the dire importance of including BIPOC and gender expansive persons in marketing plans, to reflect the world we live in.
Symphonic Distribution Podcast
In honor of Women’s History Month, Symphonic Distribution launched a mentorship program“Women Empowered” along with a number of other activations to highlight gender equality and inclusion in music. Check out this podcast episode featuring our Program Manager, Andrea DaSilva, who shares insights and experiences on the challenges faced by women in music and how Keychange U.S. is working towards creating a more diverse and inclusive industry.
Keychange Launches in the U.S.
Billboard Article: Gender Equality Advocacy Group Keychange Launches in U.S.
This expansion was funded by a $250,000 donation from TuneCore and its parent company Believe.
Meet Andreea Gleeson, Keychange U.S. Ambassador
Join ConciergeQ's Tasha Dwhaj and Andreea Gleeson-TuneCore on the red carpet at Keychange's U.S. Launch in NYC. Keychange, the pioneering global initiative for gender equity and justice, celebrated the launch of its United States expansion with an exclusive VIP event held on Tuesday, June 14th at the Swedish Residence.
Celebrity Access Article
NEW YORK (CelebrityAccess) – Keychange, the global initiative for gender equity and justice, celebrated the launch of its United States expansion with an exclusive event held on Tuesday, June 14th, at the Swedish Residence on Park Avenue in New York City. The event was hosted by Andreea Gleeson, TuneCore Chief Executive Officer and US Ambassador for Keychange.
TuneCore & Believe Become Keychange U.S. Main Sponsors
Believe and TuneCore underscore global commitment to gender equality in the music industry with funding of Keychange’s expansion into the U.S. The companies commit $250,000 to Keychange, the pioneering international initiative for gender equity and justice in the music industry.
PRS Foundation Article: Keychange U.S. Joins Forces w/ Andreea Gleeson
Keychange has announced a huge activation supporting women and gender minorities at Reeperbahn Festival in collaboration with new U.S. Ambassador, Andreea Gleeson (CEO, TuneCore).
Tunecore CEO Named Keychange U.S. Ambassador
TuneCore CEO Andreea Gleeson Named Keychange U.S. Ambassador. Keychange is the international initiative whose mission is to transform the music industry by achieving parity for women and gender minorities across festivals and organization.
MusicBiz Member Tunecore Supporting Keychange U.S. Expansion
TuneCore is supporting the expansion of Keychange into the United States. Keychange is a movement fighting for a sustainable music industry, supporting talented but underrepresented artists and encouraging organizations to take a pledge for gender equality.