Crystal Desai
New York City | Head of Creative & Strategy @ HIFI Labs & Founder Willo Concert Series
Crystal Desai (she/her) is a creative strategist passionate about building artist-first communities and experiences. At HIFI Labs, she leads and executes the creative vision behind projects that center artists and their stories. She also founded Willo, a monthly concert series where she encourages artists and fans to connect deeply through music. Across both, her work is rooted in fostering genuine connection between artists, audiences, and the music they share.
Potential Speaking Topics:
Independent Music
Fandom and Superfans
Marketing Tips for Indie Artists
Launching Your Own Business
How independent artists can cultivate real, lasting relationships with their audiences (Crystal worked closely with artists to build intentional fan experiences, both online and offline, through immersive digital activations, community-driven campaigns & intimate live shows. She can share frameworks and real-world examples on how to nurture superfans, build community, and market in a way that feels both personal and strategic.)
Mental Health and Wellness for Creatives