Mara MacDonald
Nashville | Merchandise Account Manager @ A3
Mara MacDonald (she/her) is an Account Manager at A3 Merchandise, where she collaborates with artists and teams to develop merchandise that authentically represents their brand and resonates with fans. With over five years of experience in music merchandising and e-commerce, she brings a blend of creativity and strategy to every project. She holds a B.A. in Music Business & Entrepreneurship and is passionate about helping artists tell their story through thoughtful, impactful products.
Potential Speaking Topics:
More Than a T-Shirt: Building Artist Brands Through Merch
Turning Fans Into Buyers: Strategies for Music Merch E-Commerce
From Tour Bus to Shopify: Managing Merch Across Live and Digital Channels
Music Business Beyond the Stage: Careers in Merchandising & Brand Strategy
Global Merch, Local Fans: Maximizing Revenue Through Strategic Merch Sales & International Partnerships